Asking a marketer or business owner what matters most to them probably tells you “more customer.” What is on the list of most pressing business issues after customers? Increase website visits. There are many ways to increase site visits, and here are some of the most important ones.
Advertising is the easiest way to increase site visits
Advertising is one of the most obvious and obvious ways to increase site visits. Social media advertising, as well as display advertising, are great ways to attract visitors to your website and get your brand and brand in the public eye. First and foremost, what are your goals in advertising, are you just looking to increase visibility or want to turn visitors into a regular audience? Every advertising method has its advantages and disadvantages, so check your goals carefully before you spend on advertising.
If you want more traffic to drive more traffic, you need to include keywords as part of your advertising strategy.
Putting social networking buttons on the site, in addition to increasing visitor traffic, can also interact with customers.
Twitter’s social network is perfect for posting short links or posting some of your website’s content characters. Due to the space of this social network and the type of users, it is most suitable for news websites.
The Google Plus social network and the use of the Plus button has become the most used in Iranian sites and has become the most popular choice for customer relationship management. The impact of this social networking activity on increasing site visits due to its direct link with Google is more than any other option and can help boost your site in Google results. This approach is particularly useful in B2B businesses.
If you are a B2C business, you are more familiar with the Pinterest social network and have less audience than any other option in Iran, but it is growing every day. The work environment of this social network is a bit different for users, and more than anything else, it focuses on publishing images and ideas. For image-oriented sites that offer new graphic designs, the Pinterest Social Network is the best communication option. If you are into interior decoration, bridal services, or photography, we suggest expanding your social network and attracting more visitors to your site.
Like Pinterest, Instagram is more suitable for image-oriented sites and stores and significantly increases site visits.
Using different types of content on the website
There is no magic formula for success in content marketing. For this reason, try changing the length and format of your content to appeal to different readers, using short articles, news blog posts, videos, infographics, and data-driven sections for maximum impact.
Using video content is one of the best ways to both increase your website traffic and keep your site longer, although this is a bit time consuming and difficult, but it works well.
Write exciting and compelling headlines
It is human nature to look at the book as it reads, judge blog posts, and websites by their titles. Without a catchy title, not even the most comprehensive posts and the content will be read. Use appropriate headlines in the content of the material to encourage the audience to learn more.
Most audiences do not read the text of the article, but most people understand the headlines and read the item if it is appealing to them. So try to pick an interesting and exciting title for your study to increase your website visibility. After writing the original text and content, go back to the title before publishing, and think about how you can turn it into an engaging article for the audience. The solution is a good title.
Pay attention to the SEO site to increase site visits
Increase site visits
Some people think SEO is no longer essential to increase site visits. But this is a misconception, site optimization for search engines is still a valuable practice. Add new content from internal web links. Meta descriptions are very effective in increasing website traffic.
SEO is the best and most powerful way to increase your site’s visibility because SEO that is acceptable to Google will rank higher in search results and thus generate more visitors.
Use long keywords long-tail
Keywords made from a combination of several words are known as long-tail. Single keywords are the primary goal, but keep in mind that they have a high number of searches, so it will be more difficult for you to compete on single keywords.
In fact (long tail seo) is a technique of targeting specific searches that include two words and can easily rank well in small competitions. For example, you own a boutique store, and you want a site that you want to set up to rank well on the topic of “clothing.” Of course, among all these clothing stores, there will be fierce competition for word of mouth. But if you use long keywords, you will have a better chance.
2- Guest post on other websites
You may think this is an outdated method and will no longer be responsive. Publishing a guest post on a reputable site can help increase your site visitors. There are many websites where you can work as a guest writer and promote your website on the content you are writing.
Some sites publish the content of other places in general, especially postings of more news sites, which is an advertisement for the source site.
Invite others to post guest posts on your site
Guest posting is like a two-way street, meaning you can invite other website owners to publish guest posts on your website, in addition to being able to host guest posts on other websites. These people are probably sharing articles on your website as a guest post on social networks or linking to their website, which can redirect new readers to your site. Just make sure the content produced by them is high quality and not spam.
Submit your content on LinkedIn
Until recently, LinkedIn was a place to introduce businesses and find a job, but today the social network has become more and more used, and this professional space has become a valuable publishing platform. It can be visited if it works properly. You increase.
If you want to get traffic from LinkedIn to your website, you need to be active; in other words, regularly post on LinkedIn.
Update your status several times a week. This will make your familiar face or your company logo visible regularly through the business network you have built. The more you see through your communications network, the more you trust them. This increases the likelihood that they will click on your website link over time. Besides, this trust can generate potential customers.
Don’t let your communication network recognize you as spam. It is best to consider placing a post in order not to block your contacts. Use LinkedIn to improve relationships. Invite contacts to communicate through your website or blog.
Use Schema on site
Schema is a set of small information that is placed on the website with a clear and predefined statement. This way of marking simplifies the site’s analytics operation for search engines and thereby better renders the results relevant to the user query of the search engines.
Using internal links
Internal linking is one of the most important principles of website optimization and increased visibility. Internal links are referred to as links to other pages of your website, which keeps the audience longer on the website. Through sophisticated link analysis, search engines discover how the pages of the site are linked together.
The internal linking strategy does not cover all SEO topics, but it is one of SEO’s most important actions. The purpose of internal linking is to attract new visitors to your website, which will also increase your site’s ranking on the Google search results page, and naturally increase the site visits. Besides, it provides a good user experience for the audience, which is the basis for increased website traffic.
Interview with leaders and activists in your business
You might think leaders and celebrities don’t interview small companies, but not many people are interested in talking. You can do this by emailing your business executives and business leaders to allow you to do an interview, then publish this interview on your website. It has a significant impact on increasing your site visits.
Email marketing can be a powerful tool and will significantly increase your website traffic. Just remember not to bother people with the sheer volume of occasional promotional emails.
Have proper timing for sending emails. Try to avoid duplicate emails, provide an option to cancel emails to respect the rights of the recipient, and include in the email text the descriptions and links the user needs.
Make sure your site is fully responsive
Internet and web browsing have been exclusively available for desktop computers for a long time. Still, nowadays, people are more likely to use the mobile phone or tablet than ever to access the web. Being responsive means that the audience can access your website with any device such as mobile, tablet, or desktop and from any operating system such as Android and ios, and your site must be responsive at all times.
Make sure the website loads fast
Usually, no one waits more than 5 seconds for a website to load, and if it takes longer to load, it will leave the user. Including the size of the files and images, the page structure and the functionality of the website plugins in such a way that it does not slow down the website load.
So it can be said that just as site load speed is essential for search engines, it is also necessary for users, and you can gain positive results by increasing your site load speed.
Creating a system of opinion or forum on the website
People like to express their ideas and discuss different topics. You can create a secure website comments system using Facebook or Disqus. Or create a dedicated community that visitors can ask questions about. Don’t forget to manage your forum and monitor users’ activity.
Comment on other websites and participate in their conversations
You probably visit several sites related to your business regularly, but you don’t join in their discussions and comments. This doesn’t necessarily increase your website traffic quickly. Still, with intelligent and admirable reviews on blogs and other websites, you can get to know people and help your brand and website become known., which ultimately leads to increased visits to your site, be careful not to include spam links on unrelated websites.
Examine the data analysis
Google Analytics is a valuable source of information for your website that provides you with information such as page views statistics, most popular pages, and content, views, bounce rates, and much more. Take a close look at your data analytics and use it for content and advertising strategies.
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Investigate competing sites
Use software like BuzzSumo to check your competitors. This app reviews and collects the social performance and specific content of competing for websites and gives you an overview. It also gives you the most viewed or shared content on social networks. Based on this information, you can provide the content your audience needs and generate more traffic to your website.
Holding a webinar
The webinar is the abbreviation for the term Web-based seminar, which means a web-based presentation, lecture, workshop, or seminar. Webinars run virtually through video conferencing software, so they are one of the most exciting and dynamic ways to transfer information to geographically dispersed audiences.
Webinars are a great way to transfer knowledge to people and are an excellent advertising tool to increase website traffic. Inform your audience before sending a webinar on social media. Of course, webinars can also be held offline.