If you want to find out what your audience is looking for on the web or check their behaviour to find out which way your links are being cut, you need to take site analysis seriously. Site analytics doesn’t just mean we look at and improve the site’s visual flaws. Still, it’s part of the story, site analytics helps you know your audience and competitors well and understand what strategies your users can use. Attract and surpass competitors.

In this article, we are going to talk about site analytics tools, at the beginning of each section, we will explain what tools will help you. If you plan to do site analysis professionally, you need tools. Knowing that you have three keywords for your business is not enough, you may be able to find out what users are also searching keywords and that you can have a precise targeting and Use the syntax effectively. I think the introduction is good enough, so we should hurry up and go to the main story.

The impact of keyword research on-site analytics:

The most crucial part of site analytics is keyword research. Keyword research tools help us identify keywords that are regularly being searched by users. You might ask what the benefits of keyword research are? The keyword research overall is to help us determine if the services or products we are going to offer have their target audience. Is it worth the time and cost to attract an audience if you have a significant audience?

You can also help with keyword research when you want to find out what your competitors are up to in your keywords. Using site analytics, you can easily find out which keywords are in Google’s initial results and content. Examine them.

1.Google Keyword Planner:

Google Keyword Planner

Google provides the Google Keyword Planner tool, if you use it for free, you don’t get accurate information but if you paid for it when you run Google AdWords campaigns, Use it to give you precise information about your keywords.