The landscape of social platforms is changing consistently with time. With the advent of new technologies, social platforms are undergoing tremendous changes. They have the intrinsic character to adapt to the latest technologies which provide a fresh look to the social applications. Owing to this nature of social platforms, marketers always make predictions on the transformations social platforms are about to undergo and try to get prepared accordingly.
Marketers also feel that if they know what the future beholds, they can begin to frame strategy from now as they will have sufficient time. Here we bring out some of the aspects that have to be considered when it comes to the future of social media and online influence.
The Growing Importance for Personalization Marketing:
Personalization Marketing is gaining massive importance with time. This sort of marketing will play a vital role in catching the prospects’ attention in the coming times. This is because people have changed with time. The mass audience is not the same as what was before ten years ago. The Internet has influenced people to a greater extent, including their thought processes and interests. People are getting exposed to a huge chunk of information, which impacts their decision-making when it comes to making purchases.
They collect enormous information about a product which in turn gives rise to personalization ideas. The B2C market that is primarily revolving around Generation Z is mainly dependent on personalization. So, in the coming years, brands should mend to the interest of their target audience. Because if you don’t opt to the customers’ interest, there are many to do that and drive people towards them. Hence, personalization has become a crucial factor for a company to have a sustainable business through social sales. Trollishly is a well-known service that provides quality ideas for personalization marketing.
The Advent of AR and VR:
These two technologies have been playing a massive role in providing real experience to a possible extent. Since making purchases at the comfort of home has increased consistently, the need for AR and VR is also growing consistently. These technologies bridge the gap of providing a physical touch of a product to the customers. With social sales increasing consistently, these two technologies can be utilized as a key factor to drive people.
Many top brands have already incorporated these features in their online sales. These two technologies are providing a better customer experience. If you are new to social sales or looking to amplify your social media strategy, don’t forget to add these technologies to your social e-commerce.
Nurture Leads Through Conversations:
Rather than just coming up with billboards with engaging slogans and social media posts, brands consider that it is essential to develop a conversation with their prospects. The reason they put forth is that they could sustain a customer for a longer period through effective interactions. Moreover, they also believe that they could gain clarity about the customer expectations so that they could craft the products accordingly, which will help them in the long run.
On the other hand, the customers also feel valued if a representative from your brand reaches out to them and interacts. Such measures will build a positive image for your brand among people. Hence, give importance to conversational marketing in your social media marketing strategy.
The Staggering Growth of Instagram:
Instagram has almost become the face of social media marketing. This social platform’s user base is increasing at a steady pace, and it stands tall today with one billion monthly active users. Thus, Instagram has become a massive market for social e-commerce. The platform has a significant user base in almost all countries. Moreover, it has a wide array of features offering an intriguing experience to the users.
It keeps on adding new features to its social application, which makes people stay with it. Recently, it has rolled-out Instagram Reels, following which the increase in its user base has fastened further. Notably, Instagram has become a perfect fit for all sorts of marketing tactics due to its diverse characteristics.
Influencer Marketing To Gain Further Momentum:
Influencer Marketing is witnessing an upsurge at a fast pace. The Influencer Marketing industry is predicted to be worth USD 24.1 billion by 2025. Though there is a growing demand for influencers in the past two years, it is expected to skyrocket in the next few years. With regard to the increasing demand for influencers, Instagram has launched its own influencer dashboard.
The dashboard encompasses all the required information about an influencer, such as his post interactions, data about his audience base, his posts’ engagement rate, etc. The advent of this dashboard has facilitated the process of spotting the ideal influencer for brands. So, in the coming times, there will be massive competition among brands for hiring an influencer. Since mega influencers are levying hefty charges for promotions, you can also take advantage of the micro-influencers.
Carry out promotions through two to three influencers at a time which will elevate your brand awareness to a considerable extent. Going with micro-influencers will limit your spending and also can provide satisfactory results to you. Thus, influencer marketing will have a proliferate growth in the coming times.
The Rise of Chatbots:
Incorporating chatbots in your social media strategy has its own benefits. When it comes to social sales, chatbots can be used to deal with customers. Because they could able to customer queries to a certain extent. They cannot handle only the complex queries on their own. They are cost-effective as they cut down the cost of hiring a customer representative.
Moreover, chatbots can respond to any number of customers at a given time and are available round the clock. They could also be used as a lead generation tool as they can drive insights about the target audience. These insights can be utilized in framing a relevant and efficient social media strategy.
Social Platforms are the future of B2C marketing. The above-noted trends will play a prominent role in the coming years in social media marketing. So, make a note of them and frame your strategy accordingly.