You may have heard the phrase ‘Content is King’. It was true in the past and it is true right now. The key to improving content marketing lies in strategy.
Having a great content marketing strategy isn’t just something to tell others about – it’s essential to your overall business strategy.
To boost your content marketing plan, we’ve come up with seven tips and tricks. In reality, it’ll take at least two months for these tips to bear fruit but they will eventually take your content marketing strategy to the next level.
Tips for improving your content marketing Strategy
Create content for each stage
Your target traffic should see quality content at every stage of the purchase cycle. The content should be in the right place at the right time. And of course, it should be relevant. Most content marketing strategies focus on blog posts, white papers, infographics, offsite articles, case studies, datasheets, etc.
Identify your audience and goal
This may sound obvious but you would be surprised to know how many people ignore this point.
Before creating original content, know your audience and the content’s purpose. Are you targeting CEOs or IT managers? Or maybe your target demographic is single ladies between 18 and 35? Identify your audience and keep them in mind before writing the first word.
Always remember, the purpose of content marketing is to solve your customers’ problems.
- Nothing worthwhile comes cheap in this world. And content marketing certainly isn’t cheap. It doesn’t matter whether you’re investing your own time and energy or outsourcing the work, you’ll have to take out the cash to see some worthwhile results.
- But this doesn’t mean that you should blindly spend your money on infographics and videos that don’t even make any sense.
- First, take a good look at your analytics and then make an informed decision to put your effort, money, and time into strategies that are working.
Provide clear guidelines
Whether you’re writing the content yourself or overseeing a team, it’s important to have clear guidelines and rules about the feel, look, and tone of the content you’re creating.
This approach provides you with a strong understanding of your business and delivers consistently great output.
- If you don’t even know what you want to achieve from your content marketing strategy then it’s all a bit pointless, isn’t it?
- First, narrow your focus on a few channels (your blog, YouTube channel, and Instagram page), look at the statistics and set realistic goals.
- Envision where you see those channels in a year, break into monthly goals and communicate these expectations to your team members.
- Setting goals is the easy part. Coming up ways to achieve these goals is hard. Be flexible and adjust your goals as needed but write those goals down so that you’ll eventually meet some success.
Stick to a schedule
Everyone appreciates consistency, especially customers. Today’s consumers like to do their research before committing to a product or service. They also like to know when they can expect new content.
Create a content schedule and try your best to stick to it. Don’t worry about different timings for different channels. For example, post a blog on Monday, Instagram pictures on alternate days, and Youtube videos once per month.
Once you’ve established a certain quality and consistency, customers will look forward to your posts.
Create engaging content
Your content marketing strategy will be useless if your content isn’t even engaging.
Ask for feedback and give special attention to both comments and questions. Also, keep in mind that different channels have different audiences. This means you’ll have to write content accordingly.