Is it even possible to grow your Instagram followers organically any longer? A well-maintained Instagram account is a proven method to market your products and services, strengthen your brand, and drive sales. It’s also completely free to develop. Isn’t it too good to be true? Perhaps. You do require an engaged audience of genuine followers, which is where many brands get stuck. Organically growing your Instagram account is problematic. Some people may be tempted to buy followers to expand their following, but Instagram’s new algorithm can detect fraudulent user activity from a mile away. Buying followers can result in your account being suspended. Furthermore, unlike organic followers, these paid followers are unlikely to engage. If your engagement rate is low, having a large number of followers is useless. Here are some tips for expanding your Instagram account naturally.

1.Make Interesting Content

Instagram users are active and enjoy sharing and commenting on photographs and videos they like. According to a study, Instagram photographs receive 23% higher interaction than Facebook photographs. The first guideline for capturing your audience’s attention on Instagram is to offer compelling content. People are more likely to share your material if it is engaging.

2.Run contests and promotions

Running contests and promotions would be crowned King if there was a secret formula for organic Instagram growth. People enjoy winning prizes, which you can take advantage of. In exchange for a user tagging their friends and following the brand account, you can offer free or discounted services and products. Set your objectives, plan your promotion and track your progress. You’ll be shocked at how rapidly your account grows if you do this once a month or every couple of months.

However, when it comes to freebies and contests, there are some guidelines to follow. Before you publish, double-check that you understand what you’re permitted to do and how you should phrase things. If you’re marketing something age-restricted like alcohol or tobacco, it’s essential to seek advice from Instagram marketing, a legal expert.

3.Use Instagram #Hashtags That Are Relevant

If you’re not using hashtags in your posts, you’re missing out on an excellent opportunity to boost your brand’s visibility. You don’t want to add just any hashtag for the sake of hashtagging, though. It appears spammy and tarnishes your brand’s reputation. It’s best to utilize hashtags that are relevant to your content as well as your target audience.

Plan ahead of time for your Instagram posts

While the Instagram algorithm has altered to show people more of what they enjoy, publishing at the proper times can still increase the overall interaction on your photos, giving them more visibility. Your entire team will see campaigns and timetables more efficiently if you schedule material ahead of time. You can target your audience while still maintaining a steady stream of material.

Instagram continues to gain popularity among audiences, and there are numerous strategies for organically expanding your Instagram following, so using these Instagram marketing, tactics will help you grow your reach.


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Alison Lurie

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