In today’s competitive business world, simply having a website for your company is not enough. To make sales and build valuable, long-lasting relationships with customers, you will need to have a successful business website. A successful business website effectively expresses your brand image, provides the highest quality user experience, and effectively guides visitors down your conversion funnel to the point of sale. This guide is here to help you learn all you need to know in order to build a successful business website for your company.
1. Outline Your Goals
When building a business website, it is useful to begin by outlining what your goals are. Making it clear what you wish to achieve from your business website, whether that is increased sales or greater brand awareness, can be essential for ensuring long-term success.
2. Choose The Right Domain Name
When you are looking to build a successful business website, it is useful to start from the beginning, namely, how people will find your site. Choosing the right domain name can be essential as it will inform how memorable and easy to find your business website is.
When you are finding a domain name, there are a number of different factors that are worth considering. Firstly, you should be looking for a domain name that matches your company name. Next, you should be looking for a domain name that is easy to remember, meaning it is not too long and does not require the use of capital, numbers, or special characters.
3. Consult The Experts
While there are websites out there that promise to enable beginners to build high-quality websites without prior experience, it is worth consulting with professionals when you are looking to build a successful business website. For example, when you outsource web development with ScrumLaunch you can be confident that you are utilizing the most experienced team that is able to set you up for success at every stage.
When building a business website, it is essential to remember that an issue later down the line, whether a successful cyber-attack or a system fault, can be hugely costly, so it is worth making the investment upfront.
4. Make Your Site Easy To Navigate
No matter how beautiful your pages are or how engaging your written copy is, if your website is too difficult to navigate, your chances of success will always be limited. Internet users today are used to being able to make their way through websites without even thinking about the journey. You should make sure that your site is set up in a way that is easy to navigate, which means that a user does not have to search to get back to the home page or find a specific item on your site.
5. Create a User Journey
The goal of a successful website is not to get visitors to the site or even keep them there. It is to get a conversion. Creating a clear user journey through your site can be essential for ensuring you can realize the return on a successful business website. To do this, you should create a clear conversion funnel, using effective calls to action on each page.