Today’s businesses operate in a digital world, where online marketing is essential for success. To reach consumers online, businesses need to have a comprehensive eCommerce marketing strategy in place.
It’s important for this strategy to include several different marketing tactics to help you get your message in front of shoppers at the right time. Using different marketing strategies will help you reach your target market and convert more shoppers into buyers. Here are seven eCommerce marketing strategies you should use today.
Focus on Growing Your Instagram Followers Organically
While it may be tempting to buy followers to increase your eCommerce business’s social media following, this tactic won’t benefit you in the long run because fake followers and bots are not potential customers. Growing your Instagram followers organically means finding people interested in your brand and products on social media, building relationships with them over time, and gradually growing your following by sharing interesting content.
Organic followers help you reach more people with your message, and they’re more likely to be interested in what you have to offer. When it comes time to make a purchase, they’re also more likely to trust your brand.
Invest in eCommerce Software
If you’re not using eCommerce software, it might be time to start. eCommerce software makes it easy for your team to manage product listings and inventory, allows customers to browse and make purchases quickly and easily, and helps you control marketing efforts.
It’s a great way to improve customer experience by automating tedious tasks like inventory management and order tracking. The right software will also help you to scale your business by managing all of the details while you focus on growing and improving your online store.
Advertise on Social Media
While it may seem like you don’t have time to spend on social media, it’s important to allocate some resources for this tactic in your eCommerce marketing strategy. Platforms like Facebook and Twitter offer excellent opportunities to advertise your products to a large audience, and they’re affordable.
Advertising on social media also allows you to target specific demographics of shoppers who are likely to be interested in your products. You can also track the success of your ads so you can make changes and improve your results.
Pop-ups aren’t just for landing pages anymore. Instead, you can use tools to create exit pop-ups for your eCommerce store that offer shoppers a discount or free shipping when they enter their email address. You can also use pop-ups to promote new products or offers.
Ensure your pop-ups are well-designed and easy to use, or you’ll risk losing potential customers who are annoyed by them. Test different designs and offers to see what works best for your store.
Create a Mobile Marketing Strategy
More and more shoppers are turning to their phones and tablets when they’re shopping online. That means it’s important for your eCommerce store to be mobile-friendly so that these potential customers can access your site on the go.
It’s also essential to have a way of reaching people who visit your mobile site. Use a tool like GetApp to create compelling ads that will encourage them to purchase on your site or download an app.
Offer Free Shipping
One of the biggest barriers for online shoppers is cost, so it’s important to eliminate this barrier as much as possible. While offering low prices and discounts is great, free shipping is even better. It’s an incentive that encourages people to make a purchase, and it helps to level the playing field between online and offline stores.
Make sure your shipping policies are easy to understand and that you offer various shipping options so shoppers can find the one that best meets their needs. You may also want to consider offering free shipping on orders over a certain amount to increase your average order value.
Remarketing is an excellent method of reaching people who have already expressed an interest in your products. With remarketing, you show ads to these people on various websites across the internet. This helps you to stay top of mind and encourages them to come back and make a purchase.
There are several remarketing platforms to choose from, so do your research and find one that meets your needs. Once you have it set up, ensure you track the results so you can improve your campaigns over time.
Useful eCommerce marketing strategies like these can help you reach more potential customers and improve your sales. Implement as many of them into your marketing strategy as you can, and track the results so you can continue to improve your efforts.
As long as you’re constantly working to improve your online store, you’re sure to see success in the years to come.