The Connected Beauty Report by Kantar, Google, and WPP revealed that beauty consumers in India are increasingly engaging with new technologies. According to Business Insider India, about 67 percent are interested in virtual reality, and 64 percent are focused on augmented reality. While beauty technology has been around for many decades, it’s only recently that the industry has seen drastic market growth.
Consequently, leading cosmetic brands have increased their investment in advanced tech to meet the increasing demand for innovative cosmetic products and application methods. Developments in beauty tech focus on personalization and accuracy, something women look for to enhance their facial looks and overall style. If you’re a beauty enthusiast, here are the latest technological advancements that will change the way you take care of yourself.
Latest Technological Advancements Redefining The Beauty Industry
Artificial intelligence
With so many foundation and lipstick shades available in cosmetic shops, finding one that fits your skin tone can be challenging. For this reason, top beauty brands are leveraging artificial intelligence to help customers identify the perfect shade for their skin. Typically, beauty companies integrate AI into beauty apps and devices. That way, they can assess your skin and then provide personalized cosmetic treatments that suit your skincare needs.
There are plenty of beauty gadgets powered by AI, like LUNA fofo, a facial cleansing and massage device that uses sensors to analyze your skin. From the data collected, this gadget generates a personalized skincare routine. Olay’s Skin Advisor tool is another AI-based device that evaluates your skin using a short survey and selfie. On the other hand, the Sephora app relies on simulated measurements of your eyes and lips to help you choose different looks that match your skin tone.
Laser skin treatment technology
Laser skin treatments have gained a lot of popularity in recent years, and it’s easy to see why. Since laser hair removal treatments result in permanent hair reduction, they are a perfect option for individuals concerned about unwanted hair and regrowth after shaving. With the help of light technology, laser hair removal devices damage hair follicles, thereby affecting the body’s ability to produce more hair.
Using laser or light technology in skin treatment also helps correct skin issues like acne, scarring, and wrinkles. However, before committing to laser skin treatments, it’s wise to review a laser hair guide from trusted brands in the industry. This step is crucial, as it helps you understand everything about laser hair removal, including how it works, its effectiveness, and safety.
3D printing
Today’s beauty consumers enjoy a high level of customization, thanks to 3D printing technology. This tech allows you to customize and manufacture makeup, from foundation to lipstick shades, using a 3D makeup printer. Ideally, you can paint your lipstick any color you want and print it out for immediate satisfaction. But before a cosmetic company or customer can customize makeup products with 3D printing tech, they must evaluate the skin tone, user’s lifestyle, and facial structure to achieve the best results.
Advancement in technology is transforming all industries, and the cosmetic sector isn’t an exception. Top beauty brands harness the power of technology to connect with consumers and innovate personalized and accurate cosmetic products. Some of the latest tech innovations transforming the beauty sector include artificial intelligence, augmented reality, laser technology, and 3D printing.
