Three-quarters of search engine users don’t scroll past the first page of results. These search engine results pages (SERPs) are created using a complex algorithm that highly favors inbound marketing best practices. One of the primary inbound marketing methods is search engine optimization (SEO).
Despite the importance of SEO, only about 30 percent of small businesses are using it to drive traffic to their websites. Some may feel developing an SEO strategy is too complicated or overwhelming to implement. This is where hiring a top SEO expert comes in.
An SEO expert can help drive traffic to your website, increase your ranking on search pages, and overall improve your company’s marketing. However, not all SEO professionals are created equally. Continue reading to learn four non-negotiable qualities to look for when choosing a top SEO expert.
- Ability to Supply References
Ask any SEO expert or company you hope to hire to supply references. If the company is reputable, they should have no problems providing at least a handful of their past clients. You can also view here for more information about why this is important.
Of course, you shouldn’t take their word for it. Be sure to contact the references they supplied. You may also want to check online review sites to see what previous clients rated their experience.
- Proven Past SEO Results
Look for a company with proven past SEO results. Preferably, the top SEO expert you hope to hire should be able to prove they can reach the top page of search results or even the first spot.
Why is this important? If the company can get previous clients to the first page of results, it means they can likely get you there, too. It proves they have the knowledge, tricks, and techniques to help your website succeed.
- Unrivaled Customer Service
Among all the qualities of a top SEO expert, unrivaled customer service is the biggest must-have. If everything goes right, you’ll be working with this professional for months or years. You want to work with someone who communicates effectively, addresses your concerns, and frequently updates you on the results of their efforts.
- Decades of Accumulative Experience, Training, and Schooling
When hiring the best SEO expert, you may choose an individual or a team. Most inbound marketing companies are created of teams of qualified professionals since this creates the best results.
Experience comes in many forms. You can figure out a company’s accumulative experience by asking how long each member has worked in marketing. What on-the-job training, formal schooling, and industry certifications do team members possess?
Looking for More Information on Finding a Top SEO Expert?
The four qualities above are non-negotiables when finding a top SEO expert. When you hire a quality SEO professional, you’ll see an increase in your search engine rankings, more traffic to your website, and more.
Are you looking for more information on finding a top SEO expert? Or would you like to learn more about search engine optimization and inbound marketing generally? Check out our other blogs for more valuable information and tips.