Automotive SEO is an essential part of any dealership’s marketing strategy. It helps you attract new car buyers and keep them coming back to your site, which ultimately leads to more sales. This guide will show you how to run a successful Automotive SEO campaign so you can attract more customers and generate more revenue from your dealership website.
A Complete Automotive SEO guide
Auto SEO is a complex subject, but we’ve broken it down into simple terms. We’ll explain what automotive SEO is, why it’s important and how you can use this information to grow your business.
What Is Automotive SEO?
It’s a term that refers to the process of optimizing your website so that it appears on search engine results pages (SERPs) when people search for specific keywords related to your brand or product. The goal is simple: get more traffic from Google by showing up higher in their SERPs than competitors who aren’t doing as much work on their sites or already have better branding than you do!
How to Do Automotive SEO for Small Local Businesses
- Create a website
- Register your business with Google
- Create a Google My Business page
- Optimize your website for search engines (SEO)
Register your business with Bing and Yahoo! Create a Bing Places page Optimize your website for search engines (SEO)
Why Is It Important? Automotive SEO is important because it can help you grow your business. If you’re not showing up on Google’s first page of search results for relevant keywords, then people won’t find your site and they won’t be able to buy anything from you Register your business with Yahoo! Local Optimize your website for search engines (SEO).
What Is SEO and Why Do I Need It?
SEO is one of the most important things you can do to help your car business succeed. SEO stands for search engine optimization, and it’s a set of techniques that make your website more visible to search engines so that they’ll show it higher in the results pages when people are searching for specific keywords.
It’s also known as web marketing or search engine marketing (SEM). When someone types “Car Repair” into Google, what does it show them? If there are hundreds or thousands of sites listed under “Car Repair,” how do you stand out from all those other businesses? How does Google decide which site deserves its attention?
Keyword Research for Automotive SEO
Keyword research is the foundation of any SEO campaign. It’s an ongoing process, but it’s also one of the most important parts of your digital marketing strategy because these are the words and phrases that people will use when searching for products and services.
For example: If you’re selling a car dealership in Chicago, then “Cars Chicago” would be a great keyword to target because there are lots of people who want to buy a car from your dealership.
Content for Automotive SEO: Creating the Right Pages for Your Dealership
You should have your dealership create pages for each model, year and color of the car. This will help you find what people are looking for when they come to your dealership.
- Create a page for each trim level
- Create a page for every engine type (four stroke or two stroke)
Create a page for every transmission (manual or automatic) Create a page for every option package
- Use the right keywords in your Meta title and description. You want to make sure that you’re using the correct keywords, as well as a good amount of them. A good rule of thumb is to use 3% or less of the total words used in your content. If you have more than one keyword that you’re targeting, make sure they are separated by commas so Google will know what each one is referring to when it searches for them.
- Make sure your Meta description contains all relevant information about yourself or your business (including links). It should also be between 150-160 characters long with at least 2-3 sentences per paragraph and under 100 characters per word; this makes it easier for people who aren’t tech savvy but still want an idea of what their product looks like before clicking through from another site!
Create thin content pages
- Create thin content pages
- Use a keyword tool to find long-tail keywords.
- Use a keyword tool to find keywords with low competition.
- Use a keyword tool to find long-tail keywords that are relevant to your business and can be easily optimized for the future.
Use a keyword tool to find long-tail keywords that are relevant to your business and can be easily optimized for the future. Use a keyword tool to find long-tail keywords.
Use a keyword tool to find keywords with low competition. Use a keyword tool to find long-tail keywords that are relevant to your business and can be easily optimized for the future. Use a keyword tool to find long-tail keywords that are relevant to your business and can be easily optimized for the future.
Write short Meta titles and descriptions
Meta titles and descriptions are the first things that people see when they visit your site, so it’s important to have a good description. If you don’t have one, Google will show up as having no description for your site in its SERP results.
Meta titles should be under 60 characters and Meta descriptions should be under 160 characters (including spaces). This will help ensure that both ends of those keywords are included in your Meta tags:
- the title of the page itself will include them if it’s less than 60 characters long
- the title of each individual post/page within an article or blog post will also include these keywords
If you have a page with a long title, it’s important to make sure that your Meta description is longer than 160 characters. Otherwise, Google will cut off the end of the description and display only part of it in its search results. Here’s an example of what happens when Google cuts off a Meta Description:
Go beyond the basics with location-specific pages.
Location-specific pages are a great way to increase your search engine rankings. These pages help you rank in local search results, mobile search results and voice search results.
They also help you rank in the local pack: the top 10 or 20 spots that appear under a word when people type it into Google. This is an important part of ranking well on Google because it’s where most people go when they find what they need online (e.g., restaurants near me).
Optimizing Your Existing Pages for Automotive SEO
First, you’ll want to set up a unique page for each location. This will help you list all of the services available at that location, as well as vehicles for sale and specials.
- Create a new subdomain on your site (e.g., “cars-in-Tampa”). If you’re using Word Press, go ahead and create that first step in the process now by following these instructions: https://app.jetpack-cdn.com/wp/installing-jetpack/wordpress/.
- Once Jetpack is installed, log into your admin dashboard and head over to Themes > Add New Theme > Select Text Domain > Add New Domain > Enter “cars” into the box under the “Domain Name” field (e.g., wwwiamcarstampa). Now click Add Domain Name again until everything looks good!
Technical Optimization for Automotive Dealerships
If you’re a dealership looking to improve your SEO, it’s important that you understand how broken links can hurt your rankings. Here are some tools that will help:
- Screaming Frog is a great tool for finding broken links on your site. Simply enter the URL of any website, and it’ll give you a report on its current organic search results. You can also use Screaming Frog to check if there are any 404 errors (i.e., pages with bad links) as well as crawl errors which occur when Googlebot doesn’t find any content on these pages—these types of issues can cause significant damage to an online presence if left unchecked!
- Majestic is another useful tool for checking out rodent activity across multiple websites within an industry vertical or niche area; it’s available at no cost through MozCast ($40/month), but this might not be necessary depending on how busy your site already tends towards being very sensitive about resources like bandwidth being used up unnecessarily quickly.”
Properly configure your robots.txt file and sitemap.xml.gz file.
Your robots.txt file is a way of telling search engines what kind of content you don’t want them to index. For example, if you have a blog that only has posts on its front page and no other pages, then you could add “no-index” to the end of your sitemap.xml.gz file so that Google doesn’t index any other pages on your site! That way Google can still find this content by crawling through their robots which are located throughout our entire site (including images).
But what if I want more control over when people can access my site?
There are two ways to do this: using canonical tags or using canonical URLs in HTML code (which we’ll cover later). The first way relies upon the fact that most websites will have multiple versions within themselves; one version might show up as something like https://wwwexample-domain/post1 whereas another version might appear at https://example-domain/post2. In order for search engine spiders to understand which one should be indexed first (or second), there must exist some sort of relationship between these two URLs – namely that they point directly toward each other rather than being unrelated pieces from different places on different servers somewhere else entirely!
Implementing a proper Local SEO strategy will help you drive more qualified traffic to your dealership website, get more leads and sell more cars
As you get started with your local SEO strategy, it’s important to keep two things in mind:
- Local keywords. You want to use local keywords on each page of your website in order to rank for them. This is especially true for businesses with physical locations or products that are only available in one city or state.
- Geo-targeting your site. If someone searches for “car repair shops near me,” they may not have an idea where their location should be when they find a result that interests them more than others (like “auto repair shops near me). That’s why geo-targeting is so important! For example, if I search “auto repair shops nearby Los Angeles CA” then we would want our website listed as an option because people who live within California might be interested in finding an auto repair shop right around them – even if it isn’t physically close by!
In this guide, we’ve covered everything you need to know about Automotive SEO. From keyword research to creating the right content pages, to technical optimization and more. We hope these tips and tricks will help you get started on your next SEO project!