By now, we all know the power that eCommerce has. Although it has been steadily growing and increasing over the last decade, since 2020, it has propelled itself into one of the strongest and most powerful industries in the world. And if you have joined it, or are looking to join in, now is the time to do so.
This growth has prompted even more growth around the industry. Platforms and tools have kept up to ensure that brands can keep expanding and reaching their audiences digitally.
We decided to have a look at how you can start increasing sales online and what successful eCommerce companies are currently doing to expand their brand. By using the tools and platforms available to you, you should soon start turning over a profit. Let’s take a look.
Start Spending Money on It
The problem with a lot of startups and eCommerce brands is that they don’t have a ton of money to start their businesses. So, they are permanently looking for ways to cut costs and save where they can. The problem is that this usually comes in on the marketing side. Which can actually be a brand’s biggest mistake. In order to make money, you have to spend money and when it comes to reaching out to new audiences, you need to spend your money wisely.
When it comes to digital marketing, make sure you are boosting your social posts. You will want more than just your audience to see your posts, and once you put some money behind your posts, you will start reaching targeted audiences.
The same thing is true for Google Ads. Once you actually have a budget available for your keywords and for paid ads, you will start reaching highly targeted audiences who are simply Googling your products, services and brand. It can be quite tricky if you are starting off though, so we highly recommend a professional Google Ads agency to get it right for you.
Use the Right Platforms For Your Business
When it comes to the various marketing channels, it is not necessarily a one-size-fits-all. While some social channels might work for some businesses, some might not work for others. If you are unsure about what will work and what won’t you can always test and experiment and take the decision from there. But, if you don’t want to spend too many resources on a channel that will most likely not convert, stick to the basic channels to start off with.
B2C brands usually find success on both Instagram and Facebook and concentrate their efforts there. Others branch out to Twitter and have recently started using TikTok to advertise their products. However, B2B eCommerce brands usually find more success in using LinkedIn as a sales tool than B2C, based on the audiences that they can speak to.
The trick is to create content for each channel, keep posting it and constantly monitor it to see what results in it yields. From there, you can decide what is more successful, where you should spend your money and what channels you can drop completely to focus on highly successful channels.
Focus on your Content
Let’s stick to the topic of the content for a while. Content is your biggest vice in digital marketing. It is not only what gets you seen by your customer, it is what sticks with them and makes them loyal customers. Your content will serve multiple purposes and needs a few elements to it. It needs to be educational, informative, simple yet descriptive and it needs to be entertaining. Your content will set you aside from the other brands out there if you do it properly.
So, focus on a weekly and monthly content plan. Create campaigns that will educate your customer about your products and services and make sure you become the go-to company that they think of when they think about your products. It is here where blog posts can really come in handy!
Your content can be created around various campaigns, and adjusted for each channel. So, uniform, but channel-specific content can be posted across various channels.
Don’t Forget SEO
SEO is how you are found by your clients. SEO is what ensures that you pop up on Google results when potential customers search for your products or services. So, SEO is something that you need to get right from the start. And, once you do, it actually becomes easier and easier to do.
The first thing you need to concentrate on are your keywords. Once you start getting your keywords right, both on your landing pages, product pages and in your marketing, Google will start being able to rank you properly. So, make sure those keywords appear regularly on your site.
The Bottom Line
Digital marketing is all about trying and testing out various things. Keep an eye on what is happening with each campaign, and adjust where necessary. And it goes without saying, always keep an eye on emerging Google trends to stay one step ahead of your competition.