When you are considering how to up your clients’ experiences when it comes to their travels, you want to think deeply about what services you can provide over other agencies. Marketing your travel agency is all about how you can differentiate yourself and provide different types of trips than others might be able to. It’s also about how you can make their experiences worthwhile so they see you as someone who cares about their travels and so they will choose to rebook with you in the future.
Here’s how you can make your customers’ travels worthwhile.
Unless they ask for it, don’t surprise them
While surprise trips have become more common over the past few years, most customers often prefer to have information about their trip available beforehand. Whether you choose to contact them through a CRM for travel agencies or you wish to email them with everything they need in order to make their trip a success, you will want to do this far enough in advance that they have time to ask any questions that might pop up.
Go the extra mile
You don’t necessarily have to send gifts to your clients before their adventure or offer them steep discounts, but you should make sure to put in some extra effort in order to make sure that you know you care about their business. This might mean sending a card when they have finished their trip in order to thank them for choosing your agency over your competition and to remind them of why they chose you in the first place. It’s up to you when choose to show appreciation to your clients, but it can add a lot when it comes to creating quality relationships.
Make sure they are taken care of
While your customers are on the road, you will want to check in and make sure that everything worked out and that they have reached their hotel safely, met up with their guide, and that they feel comfortable with their arrangements. You can choose to check in with the providers you are using or your clients directly through email, but that extra time and effort you put into making sure they are alright can go a long way.
Ask for some feedback
Once your clients have returned from their adventures, you will want to check in and see what their experiences were like. You might want to have them to fill out a survey so you can get an idea of where you can improve your trips. You can also also ask them to jump on a call and to share what they enjoyed about their journey and you can incentivize them to get in touch with you with a gift card or discount on their next booking.
In summary
This extra effort can change everything when it comes to how you approach your agency and whether or not your customers will appreciate the trip you’ve put together. With these things in mind, you can create a quality experience that will encourage them to book again.
