It’s easier than ever to start an eCommerce store. With the rise of mobile and the increased use of mobile devices for online shopping, there’s never been a better time to launch your own eCommerce store.
To take advantage of the lucrative marketplace, you can even look into Amazon valuation and purchase an already existing Amazon FBA business and proceed from there. While you can set up a business easily, you need to focus your efforts on growing your following.
If you want to keep up with the growing percentage of customers who turn to their smartphones when browsing or buying, having a mobile app for your eCommerce store is a must. Continue reading if you want to find out the main benefits of having a mobile app for your online store.
7 Reasons Your eCommerce Store Should Have a Mobile App
Easy to Build
Building an app is easier than ever, thanks to the many resources available for developers. There are thousands of APIs (application program interface) that let you turn websites into apps.
You can also make use of an app builder that lets you create an application without writing code. By using an app builder, you can easily incorporate the features listed above for your eCommerce store to build a powerful mobile app that delivers amazing results. It allows you to use templates to build apps, customize them based on your specific needs, and publish them for free or sell them to customers.
Boosting Sales and ROI
If you want to boost sales and overall return on investment (ROI), an eCommerce app is a great way to do so. Perhaps one of the most obvious benefits of having an eCommerce mobile app for your store is that it can help increase sales.
It gives your customers the ability to browse and shop on their phones. It’s convenient, easy-to-use, and gets them what they want fast. An app can enable you to get to know your customers better by adding features like push notifications to send special deals and offers straight to a customer’s phone.
Enhancing Customer Service and Experience
Having a mobile app can also help you enhance the customer service and overall online shopping experience for your customers. A mobile app for your eCommerce store has many features that allow it to serve as an excellent platform from which to engage with shoppers.
For example, it can deliver personalized product recommendations, daily deals, and special offers for your store. It can also allow shoppers to share their purchases with friends on social networks. Additionally, it can act as an easy-to-use shopping cart where users can select items they want to purchase before checking out.
Build Trust and Credibility
One of the main benefits of having a mobile application for your eCommerce store is that it helps instill trust and credibility in your customers. When you have an app, you create a more reliable brand image for yourself, which can increase customer loyalty and encourage repeat business.
Mobile applications let you engage with customers shopping for your products or services on the go, giving them convenience without sacrificing security. Customers can do their research before buying something, check reviews, trust the authenticity of coupons, and make secure purchases on their mobile devices.
Boost SEO Rankings
Another great benefit is that it can help boost your search engine optimization (SEO) rankings. Google displays more apps in its search results than websites, and this doesn’t look like it will change anytime soon.
eCommerce apps also rank higher in mobile search rankings because they load faster than websites. A high-quality mobile application can give your website a boost in search engine rankings because it runs faster than a mobile site. This is something that Google considers when ranking pages.
Increasing Website Traffic and Brand Awareness
Another advantage of having a mobile app for your online store is that it increases traffic to your website. The convenience of being able to shop on your phone can encourage customers who are already visiting other sites on their phones to check out what you have to offer as well.
It also allows brands to communicate with shoppers through push notifications, which can increase brand awareness. Delivering personalized product recommendations and exclusive deals right to a customer’s phone is an excellent way for brands to advertise their products or services.
Promoting Repeat Business
Attracting and retaining repeat customers is not always easy, but you can use your mobile app to help you achieve this. Retailers who build their own mobile apps can increase the lifetime value of their customers by reaching out to them with personalized offers and alerts.
For example, a retailer using an eCommerce app could send push notifications to shoppers who haven’t visited in a while to remind them about products they might be interested in. It can also use push notifications to alert shoppers about the launch of new products or exclusive deals.
Conclusion
A mobile app is an excellent tool to add to your eCommerce store’s arsenal of features. It will help you boost your brand awareness, instill customer trust and credibility, increase SEO rankings and website traffic, and promote repeat business.
Before you decide to create an eCommerce app, carefully consider your target audience so that you can build a high-quality one that will help meet their needs. A little research and planning can lead to better results.
