Mobile apps for takeaway have been considered an integral part of every restaurant and takeaway business. It enhances the effectiveness of their staff and even their entire operation. And if you’re wondering how much great help this solution can be for your business, this article can help you clear your doubts about this innovation.
Whether you decide to create your takeaway app or partner up with a third-party takeaway app, it will still help your takeaway business to get you in an advantageous position in the industry. Starting from your revenue to your customers, online takeaway apps will bring your restaurant and takeaway business to the next level.
Learn what are the advantages this solution can offer on your table and start to see how beneficial it will be for your restaurant business.
Advantages Of Using A Takeaway App
This innovation is developed to deliver a hassle-free experience for both customers and restaurant business owners, like you. While there are tons of ways it provides advantages, here are the most celebrated ones by restaurateurs.
Increase In Online Visibility
Recent events have forced the whole industry to take a whole turn on how it usually operates, and this goes with the competition as well. Printing flyers and sending out mail is not as effective as they were. If you want to be at the top of the game, you should have a huge online presence.
93% of modern consumers consult the internet first before trusting a local business, and that goes the same for your restaurant. If you don’t have a great online visibility, you’re giving customers a hard time trusting your restaurant brand. Also, the most favored platform for everything now is virtual and online, customers tend to skip physical interaction at these uncertain times.
Also, if you started offering online ordering services to your customers, you can integrate your restaurant’s social media accounts on your takeaway app and make it easier for your customers to know about your official pages.
Growth In Check Size
Revenue-wise, this solution is a huge blessing for your restaurant, for any restaurant business. £5.40 is the average amount being spent for takeaway. Through takeaway apps, you’re offering your customers convenience. And once they’re happy with your and your app’s service, chances are they will most likely order from you again. That’s a repeat customer for you!
Aside from repeat business, orders will continue coming as customers are continuously looking for ways where they can satisfy their needs without leaving the comfort of their homes. If you continue to provide this type of service, your check size will also continue to grow and increase in no time. Just make sure that you’ll keep your app in its optimal condition.
Convenience In Order Process
Though there’s an increase in usage of online takeaway apps by other group age, Millennials and the younger population still dominate the online food ordering market. And these are the generations that you don’t want to mess with. They know what they want and they will get what they want- even if it’s not from you, so it’s ideal that you can offer them their demand- convenience.
Now that they know that food ordering and delivery service can be much simpler and easier, they will continue to want more. They will demand more convenience and you’ll continue to serve them that. Through this solution that you’ll adopt for your restaurant and takeaway business, you’ll be able to make a great name for the said demographic in your covered area.
Streamline Work Process
For restaurant management, you would aim for an efficient and effective work process for the entire restaurant. Before, it may be hard to produce one, but given all the technology and innovation developed, it can now easily be done and implemented.
If you have an app that takes care of order processing, confirmation, monitoring, and even asks for modifications, specifications, and reviews, then you have one less thing to worry about your restaurant. There’ll be an increase in order process accuracy, and your restaurant staff doesn’t need to wait and answer the phone for orders. It’s both beneficial for you and your customers.
Aside from easier order and customer management, online takeaway apps also help you with your finance monitoring and management. Since it’s an automated solution, it has features that allow them to produce detailed sales reports which can help you with your business decision-making.
Economical Solution
Mobile apps are the most budget-friendly solution if you want to address different concerns by a single blow. You can work on increasing your sales, boosting your customer engagement, and jumpstarting your marketing efforts, all at once by just utilizing your takeaway app properly.
And creating your takeaway app is just as good as sourcing one. You know how your restaurant operates and what are its demands that need to be taken care of. So, you know what’s the missing piece of the puzzle and how well it would fit.
Creation Of Marketing Potential
Another advantage that takeaway apps can provide your restaurant is free growth in your marketing potential. The takeaway app, just like any other mobile apps, creates endless opportunities for you to distribute your marketing content. It allows you to market to a wider demographic by the integration of your restaurant website and social media channels.
And if you want a more targeted type of marketing strategy, you can just pay a minimal fee to see how online marketing works well with your app.
Wider Customer Base
Once you’ve established a solid online presence, and you’re on every top social media platform, there’s no stopping your customers from coming. Potential customers will soon discover your restaurant brand and given the proper marketing approach, they will soon be converted as your customers. Working on your marketing always leads to an increase and widening of the customer base, always keep that in mind.
There are 11 million forecasted online food delivery users in the UK, it’s a number that’s growing continuously. As long as you can handle the delivery service, you’ll be able to grow your customer base as well with the help of your takeaway app.
Boost In Customer Engagement
On your app, you have to make sure that the customers can leave a rating and a review. This is important as this is your way of telling them that you see them as business partners and you value their insights. It can also be a learning tool for you as these reviews can serve as your map to pinpoint what can be missing or what’s the flaw of your operations.
Online reviews are also important because it serves as a guide or warning for other customers. 87% of modern consumers are now keen on checking online reviews for local businesses, and if they see a bad review that’s not being responded to well, it may paint a bad picture for your restaurant business.
So if you’re planning to launch a review section on your app, make sure that you’ll respond to them in a manner on how you’ll respond to them as if they’re inside your restaurant. Respond in a timely and courteous manner.
Gathering Of Customer Data
It cannot be stressed enough how customer data is important in a business, especially to customer-centric businesses like restaurants. As a restaurant owner, you have to look for ways on how to capture customer data without making them feel like they are being robbed out of important details about them.
Through takeaway apps, you can easily capture their data and create a database of your customers. And through this database, you can produce numerous marketing strategies that will specifically target your customers. Birthday marketing also has its share of appeal with customers. But it is also important to give your customers an option whether they want to receive push notifications, SMS marketing, or even email marketing from your end. It is still their data, and how they want it to be utilized is still their choice.
Promotion Of Customer Loyalty Program
How to increase customer loyalty aside from giving them outstanding service? Provide incentives for a minimal effort. You want them to sign up for your loyalty program? How about giving them a coupon for that? Do you want that email address so bad? Then throw them a 10% off gift card. Customers tend to give their consent easier once they know they’ll get something of value.
Apps for takeaway and online ordering are a perfect platform to launch your loyalty program. Allow your customers to gather loyalty points as they use your app, and you’ll see how it would make such a huge difference in your customer loyalty.
